軒外之音 | 亞航BIG忠誠計劃推介 BIG Xchange, 世界首個航空公司忠誠計劃積分轉換平臺

亞航 BIG 忠誠計劃今日推介 BIG Xchange，世界首個航空公司忠誠計劃積分轉換平臺，使BIG會員能利用其他合作夥伴的獎勵積分轉換為 BIG 積分。

2018年9月25日開始，BIG 會員可通過 BIG Xchange 將 BIG 賬戶和參與夥伴連通，輕松地使用其他生活及金融夥伴忠誠計劃的獎勵積分轉換為 BIG 積分，轉換僅可透過亞航 BIG 忠誠計劃手機應用程序完成。

AirAsia BIG Loyalty today launched BIG Xchange, the world’s first airline points exchange platform, for BIG Members to convert between BIG Points and partner points seamlessly and instantly.

From 25 September 2018, BIG Members will be able to link their loyalty point accounts with participating partners to their BIG Loyalty account via BIG Xchange - available only on the AirAsia BIG Loyalty mobile app - making it easier to convert to BIG Points on a single platform from lifestyle and financial partners’ loyalty programmes.

亞航BIG忠誠計劃代理首席執行員張慧玲 (Sereen Teoh) 在發布會上表示：“轉換積分是BIG會員累計積分最快的方式。讓BIG會員與其它夥伴轉換積分，無論他們來自哪裏， 我們都能讓會員在使用積分時有更多選擇。”

Speaking at the launch, AirAsia BIG Loyalty Acting CEO Sereen Teoh said, “Conversion is the fastest way for BIG Members to build up their points. By allowing our members to exchange points between BIG Loyalty and our partners, we give our members more freedom to decide just how to spend their loyalty points, regardless of where they’re from.”

馬來西亞花旗已正式加入BIG Xchange 成為首個計劃夥伴。花旗信用卡用戶如今可將花旗獎勵積分或 PremierMiles 轉換為 BIG 積分，即可享有每月獨家會員專享 Final Call 促銷，機票折扣高達90%。在接下來的幾個月裏，BIG Xchange 的合作也將包括泰國花旗、其他金融及生活夥伴等，將陸續加入積分轉換計劃。

從 2018年9月25日至10月15日，凡是使用 BIG Xchange 將花旗獎勵積分或 PremierMiles 轉換為 BIG 積分的花旗信用卡用戶可額外獲得 50% BIG 積分紅利，到今年年底也有機會獲得30％的積分紅利。另外，在促銷期間使用花旗信用卡登記為 BIG Xchange 的用戶，每張信用卡將獲得 200 BIG 積分。

With its first partner, Citi Malaysia, on board BIG Xchange, Citi credit cardholders can now instantly convert their Citi Rewards points or PremierMiles to BIG Points and enjoy exclusive monthly member-only Final Call Sales with up to 90% off flight fares. The partnership will further extend to Citi Thailand, as well as other financial and lifestyle partners with loyalty points in the coming months.

To kick off the launch of the BIG Xchange, Citi credit cardholders who convert their Citi Rewards points or PremierMiles to BIG Points on BIG Xchange will also benefit from a bonus of 50% BIG Points from 25 September 2018 until 15 October 2018 and a 30% bonus subsequently through to year end. Additionally, Citi credit cardholders who enroll their cards on BIG Xchange during this promotional period will be rewarded with 200 BIG Points per Citi credit card.

馬來西亞花旗消費者業務經理 Elaine Fan 說：“ 亞航是花旗在信用卡創新數碼平臺上的第一個合作夥伴，這是對花旗在進行數碼化創新的領導力和客戶交流戰略的認可。花旗和亞航都擁有共同的熱衷，同時也一起追求卓越。數碼化革命正在改變消費者的行為與商業互動。這是一個令人興奮的未來，因為我們看到更多的消費者偏好，特別是千禧一代在金融解決方案和服務業的消費。花旗是領先的國際數碼銀行，這項合作能發揮我們的優勢、建立有價值的電子商務合作夥伴關系、並利用我們數碼化的力量來應付客戶需求。”

目前，BIG忠誠計劃的金融夥伴包括包括馬來亞銀行、大眾銀行、大華銀行、聯昌國際銀行、馬來西亞渣打銀行、泰國花旗、泰國KBank、BNI、印尼Maybank和印尼BCA等等。

亞航 BIG 忠誠計劃最近也達成 2000萬名會員。為了歡慶這裏程碑，亞航 BIG 忠實計劃通過#WeAre20MilBIG 競賽，從2018年9月1日至11月30日將向最活躍的會員送出總共 2000萬 BIG 積分。

Citi Malaysia Consumer Business Manager Elaine Fan said, “Citi is AirAsia’s first partner in this innovative digital platform for credit cardholders, clearly a recognition of Citi’s leadership and core customer engagement strategy of innovation through digitization. Both Citi and AirAsia share a common pursuit of passion and excellence. The digital revolution is transforming consumer behaviour and business interaction. It is an exciting future as we see greater consumer preferences especially amongst the growing millennial segment for digital financial solutions and services. Citi is in the forefront as a premier global digital bank. It is about leveraging the globality of our strengths, building valuable e-commerce partnerships and harnessing the power of our digital capabilities to best serve customer needs. ”

Currently, BIG Loyalty financial partners include Maybank, Public Bank, UOB, CIMB, Standard Chartered Bank in Malaysia, Citi Thailand and KBank in Thailand, and BNI, Maybank Indonesia and BCA in Indonesia and many more.

AirAsia BIG Loyalty also recently achieved their 20 million members count, and to celebrate, BIG Loyalty will be giving away 20 million BIG Points in prizes to its most active members from 1 September to 30 November 2018 as part of its #WeAre20MilBIG contest.

Photo Caption: (Third from left) Citi Malaysia Head of Cards & Consumer Lending Mr Federico Grigera, Citi Malaysia Consumer Business Manager Ms Elaine Fan, AirAsia BIG Loyalty Acting CEO Ms Sereen Teoh and AirAsia BIG Loyalty Chief Commercial Officer Mr Victor Kaw at the AirAsia BIG Xchange launch today.

競賽期間賺取、兌換或轉換最多積分的會員將有機會每周贏取20,000BIG積分、並有機會在三個月競賽結束時獲得200,000BIG積分。使用最多夥伴獎勵積分轉換為BIG積分的BIG會員在競賽期間更能獲得50,000BIG積分。

亞航BIG會員參與競賽的方法即可透過亞航機票、BigPay 或在亞太區超過160家生活及旅遊夥伴賺取BIG積分， 或者通過我們的合作夥伴及銀行轉換其他忠誠計劃的積分。會員也可使用BIG積分兌換亞航機票、酒店住宿及旅遊活動配套等增加他們獲勝的機會。更多有關競賽詳情可瀏覽
airasiabig.com。

BIG Members who earn, redeem or convert the most BIG Points during the campaign period stand a chance to win 20,000 BIG Points every week, as well as a grand prize of 200,000 BIG Points at the end of the three months. BIG Members who convert the most BIG Points from their credit card or participating loyalty points partners will also walk away with 50,000 BIG Points monthly during the campaign period.

BIG Members can take part simply by earning BIG Points from qualifying AirAsia flights, BigPay or any of the over 160 lifestyle and travel partners across 6 key markets in Asia Pacific, or by converting bank and other loyalty points from our partners. Members can also redeem AirAsia flights, hotel stays and exciting tour activities to increase their chances of winning. More details on the giveaway can be found at airasiabig.com.

Convert to BIG POINTS to fly even faster!

The AirAsia BIG Loyalty app is available for download from the Apple App Store and Google Play Store. For more information on the mobile app plus other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.